Alex McQuilkin Magic Moments (Technology/Transformation Wonder Woman)

June 6, 2026 - October 4, 2026

Alex McQuilkin
Alex McQuilkin, Magic Moments (Technology/Transformation Wonder Woman), 2021. Single channel video, 2 minutes 30 seconds. Courtesy of the Artist & de boer gallery, Los Angeles & Antwerp

About the Exhibition

This video repurposes footage of spinning women often used to advertise clothing and perfumes to a target female audience. But their vertiginous spinning gets them nowhere besides objectified for their youth and beauty, with an insinuated promise of freedom that is a falsehood. In addition to the theme song from Godard’s film, Le Mepris (1963), the video also references Dara Birnbaum’s seminal 1978-79 video Technology/Transformation: Wonder Woman, which featured hijacked clips of Wonder Woman spinning from the popular 1970s TV show.

Admission: free